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News and analysis for messaging teams.

Industry news, commentary, and analysis for agencies and creators managing social messaging at scale. Written by the team building Inexra.

Article

Instagram Now Rewards the DM Share Over the Like: This Week in Social for Agencies

Instagram is ranking private shares above likes, quietly taxing reposts, and the platforms just handed everyone AI content tools. Here is what actually changed this week, and what agencies should do about it.

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July 30, 2026

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