Show clients the goals you hit and the pillars that worked.
Most tools stop at reach. Inexra holds every month against the goals your client set and adds up each pillar, then turns it into a report you write, freeze and share with a link, or schedule to send itself every month.
Agree on the goals first, then report against them.
Set a monthly target for each client on conversations from content, link clicks, deals won, new followers, reach, interactions or posts published. Every report says how the month measured up, and shows how each pillar did alongside it.
Goals
2 of 3 goals hit
- Conversations from content10 of 8
- Deals won2 of 2
- New followers140 of 200
Pillar performance
Menu brought in $1,850 from content this period, with 31% of feed reach.
- Menu1.8K median · 4 posts · 31% of reach · $1,850
- Behind the bar2.4K median · 5 posts · 42% of reach
- Community1.2K median · 3 posts · 18% of reach
- Promo900 median · 2 posts · 9% of reach
See what each post brought in, not only who saw it.
Every conversation linked to a post, and every deal opened from one, adds up on that post: conversations, deals and the money won. Links are made automatically when someone replies to a Story or writes back after a comment, or by your team in one click. When nothing is linked, the report says so instead of guessing.
Holiday catering is open. Offices, parties, showers…Story · Oct 61,12062$1,850
Fall menu is here. Six new drinks…Reel · Oct 12,14030None
Latte art in slow motionReel · Oct 43,61010NoneSee which content themes actually work.
Every post in one table. Sort by reach or saves, filter by format, platform or pillar, and export to CSV. Tag a post with a pillar in one click, then compare pillars side by side.
Fall menu is here. Six new drinks…Reel · InstagramOct 1Menu2,14096Meet Sam, our 6am barista…Carousel · InstagramOct 3Behind the bar1,38071
Open mic night is back…Image · InstagramOct 2+ Pillar86022One client, or every client, with one toggle.
Switch between a single account and your whole roster. Every number compares against the previous period, so you can see what's moving.
Know when a post is taking off, while it still is.
Inexra checks each post at set ages, from the first hour to 30 days, and compares it with what that account’s posts usually have at the same age. When one is running well ahead, you hear about it in time to answer the comments and plan the next one like it.
Reel from TuesdayBloom Studio · Instagram2.4x usual at 6 hoursStart from a template. The numbers fill themselves in.
Choose the period and a template built for the client or for your team. Inexra pulls in every section, so you start with a finished draft instead of a blank slide.
A document you write, not a dashboard you export.
September was your best month for partnerships. Two brand DMs became $2,650 in paid work, and Behind the bar posts drove the most saves. In October we're doubling down on that pillar.
Draft it from the numbersDraft the summary from the numbers, spotlight the posts that mattered, and reorder sections. When you publish, the numbers freeze and the client gets a link. Schedule it, and a new report goes to the client every month without you building it.
Schedule it once. The report goes out on its own.
Pick the template, who gets it, and a day each week or month. On that day Inexra builds the report for the period, freezes the numbers and emails the link to everyone on the list, so it is in the client’s inbox before they think to ask. For your own team, send a digest with the numbers right in the email.
The same data, told for the right audience.
Client reports stick to outcomes and growth. Team reports add pipeline money and response times. Add pillar performance and a look at what's coming up next month.
- Summary
- Highlights
- Performance summary
- Top posts
- Follower growth
- Conversations from content
- Deals from content
- Pillar performance
- Coming up
Know the client opened it.
Every report link counts its views, with your own team and bots left out, so you can see when the client first read it before your next call. Add a password or an expiry date, and change either without changing the link.
Views from your own team and from bots are not counted.
Where this fits in the loop
Your clients only see the posts. Show them everything else.
Free to start, no card required. Unlimited seats on every plan.