Show your client what actually changed.
A scorecard you run with your client, not on them. Score twelve categories at kickoff, do the work, score the same twelve at 90 days, and put the movement in front of them.
Your clients don't renew for posts.
Most of what an agency fixes in the first 90 days leaves no trace. The inbox gets answered. The bio finally says what the business sells. Enquiries stop evaporating. None of it shows up in a follower count, so none of it gets credit at renewal.
This makes that work visible, and it makes it arguable. Every category has written band descriptions in concrete terms: median reply time, whether there is a path from attention to enquiry, whether anyone could show the client what changed. A score you can point at, rather than one you assert.
Every category is scored against these
It is not rigged to make everyone fail. Most accounts land between 3 and 5 at kickoff and a well-run 90 days usually reaches 7 to 8.5. If you inherited a good account, it will say so.
Twelve categories, on the loop you already run.
Listen, Win, Publish, Prove. Weighted so they total 100%, with one overall score out of 10.
Listen
25%Catching what comes in
- Reply speed to direct messages10%
- Comment coverage8%
- Complaints and sensitive messages7%
Win
30%Turning attention into business
- Path from profile to enquiry11%
- Enquiry capture and follow-up10%
- Outcome and value tracking9%
Publish
20%Getting the right things out, on time
- Cadence and consistency8%
- Content mix against a stated strategy7%
- Planning and approval turnaround5%
Prove
25%Showing the client what changed
- Baseline and measurement8%
- Reporting rhythm9%
- Attribution to business outcomes8%
How you use it
- 1
Score the client at kickoff
Twelve categories, each with written descriptions of what a 0 to 4 looks like versus a 9 to 10. Most of it is visible from a public profile in about twenty minutes.
- 2
Show them the baseline on day one
This is the part most agencies skip. A baseline the client has seen is evidence. A baseline produced at day 90 is marketing.
- 3
Re-score at 90 days and walk it through
Put the two columns side by side. The sheet works out the weighted change per category, per pillar, and overall.
Use it on your next kickoff.
The spreadsheet opens in Excel and uploads to Google Sheets. Put your agency name on it and take it into the room.
Built by Inexra, the workspace social media agencies use to run the same loop across every client.