How often should I send social media clients a report?
By Kaitlyn Bricker · October 14, 2026
Monthly for results, with a short quarterly review that looks at the goal and sets the next 90 days. Weekly reporting is usually too frequent for organic social to show meaningful change, though a quick weekly note on leads or issues can help busy accounts.
Monthly is also what most agencies do. In a Databox survey of agencies, about 46% reviewed goal progress with clients monthly, about 18% quarterly and about 14% weekly.
The monthly report should open with the outcome closest to money (enquiries, bookings, customers) against the agreed target, then the posts behind it, then supporting detail.
The quarterly review is a different document: one page that answers whether the work was worth it and what happens next. It's also the natural moment to adjust the goal.
The full method is in What to Show a Client at the Renewal Call (A One-Page Template for Social Media Agencies).